Isklar Campaign
A 'simple yet effective' campaign focusing on doing different. The client was specific in content so the brief was quite straightforward. We focused the idea on penguins and then I approached the idea of placing the penguins in an alternate environment with a comical twist. Although the concept idea has been done before, the simplicity in design and the effective use of white space actually made the trade teaser (a venetian blind teaser card) very effective and aesthetically it looked great.
